As a small business owner you probably now technology is helping many organizations improve their processes and their efficiency. But, you probably are wondering how it helps you? There are so many ways technology can help small businesses leverage their limited capital, in this post we want to tell you about those that can be especially useful while we live under social distancing.
Keep in mind that while some of these suggestions might be very easy to set-up, others might require some adjustments on your end.
How technology can help SMBs
For the past few years, it was very common to see businesses hiring remote workers. With Covid-19 that is the new “normal” and a business owner, you need to give your team all the tools and solutions to help and boost their efficiency.
Technology can help you connect your dispersed workforce through systems such as Slack, Microsoft Teams, Zoom, etc, grant them access to business information and data and enable team communication and collaboration via cloud providers. It can also help to organize tasks, due dates and monitor their daily activities on platforms like Monday.com or Trello.
Marketing nowadays is far beyond posting on social media. You need to understand your consumer and their online behavior so you can reach them at the right time. One way to do so is by analyzing the effectiveness of your website, Google Analytics is a great way to do it, what pages are ranking better, what keywords are bringing you more visitors, what content is working.
At the same time, technology can help you activate a chatbot on your website that answers frequently asked questions, or that guides your leads through the sales process. Also, it allows you to automate email campaigns based on your leads’ behaviors, and create ad campaigns that target specific people or retarget those who previously engaged with your organization.
3. Customer Service
The main benefit technology has brought in this area is having software that centralizes all the information about your contacts. CRMs such as HubSpot, Zoho or Salesforce, will help you know all of your customers, their points of contact, every communication your team has exchanged with them, and more. It will also give you the opportunity to collect data from them, analyze it, and understand their preferences and provide a better experience, products, and services for them.