Marketing

We are not living under “normal” circumstances, and we don’t know yet what the new “normal” is going to be, but we do know to keep your business going you need to get creative and make things work.

As we face the pandemic, many business owners and marketing specialists are wondering whether their brand should address Coronavirus or just ignore it on their communications. Truth is, this is a massive world crisis, and ignoring it is just not right.

Especially during a big crisis, such as the dark days we are living, businesses should be smart on their approach to society. In times like this, they should be doubling their spend on marketing budget.

As the world faces the Coronavirus pandemic, brands must take action to protect their business and employees with a sense of tact, mindful marketing, and empathy.

Now that Coronavirus has forced all of us to move to the online world, is it even worth re-opening your small business?

As a result to the Coronavirus outbreak, many small businesses have decided to reduce costs aiming first to stop or reduce their marketing spend. But is this the smart decision?